Retail pricing is the tax on not knowing where furniture actually comes from. DAF is a sourcing rail behind decorators and stagers — trade terms through DAF Global Connect, supplier price on every line, and a flat 20% that never hides inside a piece.
A decorator’s markup is the first thing a sharp client audits. With DAF there is nothing to audit: the 20% sits on its own line, your styling fee sits on yours, and the plan can be read aloud without flinching.
The worked example at the 400K stop is the corpus case: dealer $540,000 against DAF $456,000.
The markup rides inside every line item. Your client never sees it — and never sees you saw it.
The plan can be read aloud to the client. Supplier price, freight, fee — every line in the open.
Same furniture cost, $30,000 difference — about 11.1% off what the client pays. Illustrative: dealer at the standard 35% markup, DAF at the flat 20% on landed cost.
Everything after the approval, off your desk.
- Sourcing
- The pieces your room needs, sourced through DAF Global Connect.
- RFQ management
- Quotes solicited and compared against the room's spec and budget.
- Purchase orders
- Issued and tracked on your behalf, supplier to closeout.
- QC coordination
- Third-party pre-shipment inspection arranged before anything ships.
- Logistics coordination
- DAF coordinates the project's forwarder and customs broker. DAF is neither.
- Delivery + closeout
- Last mile to the property's receiving point, then the closeout package. One contact throughout.
Staging deadlines don’t move for a backordered chair. The ordering, the freight, the customs paperwork — DAF coordinates them, so you are never the one chasing.
- Replies
- Next business day
- Scope
- List to closeout package
- Your role
- Decorator of record
Send the shopping list
The room, the look, the budget. A mood board, a spreadsheet, or photos of pieces you'd spec if retail pricing weren't in the way.
It comes back costed
Real pieces, named, with the supplier, landed cost, and lead time on every line, and DAF's 20% shown. Five business days. Free, no meeting attached.
You present it
Your styling fee on top, our fee visible, the client sees the whole sheet. Nothing hidden in the line items means nothing for anyone to find later.
Then it runs
Approve and the list becomes the project: POs, freight, customs, delivery, closeout. You stay the decorator of record on the room.
Trade terms.
- Fee
- Flat 20% on aggregate landed cost
- Install
- Coordinated on request, billed at cost, no fee
- Attribution
- Your name on the room, our name off the invoice
- Staging timelines
- Costed plan states the window per piece
- Repeat clients
- The relationship is yours, by design
- Replies
- Next business day, every message
The fee is the only revenue. Nothing is folded into a piece price, and nothing on this page changes between the first room and the fiftieth.
Send one room. See the real pricing.
The sample plan costs nothing and attaches to no meeting. If the numbers hold, the rail is already running.