Lifeware · Founding enrollment
Not for everyone. For the ones who keep rooms.
Mass-market furniture is designed to be replaced. DAF-procured pieces are not. Lifeware keeps you on the founder's direct line and opens a 1:1 exchange window in years three through seven — swap a DAF-procured piece for another at parity when your room grows into something else.
Enrollment includes
- Design direction
- Colour selection
- AR room mockups
- Costed sourcing plans
- 1:1 exchange, years 3–7
- Direct line to Ben — the founder
$499 once. No annual fee. No renewal. The price will rise — this rate is locked for founding members. Procurement is separate at 20% of supplier cost.
Retail lifetime cost for one 20-piece room refreshed every 3 years: ~$180,000 over 20 years. DAF's Lifeware, 3–7 year 1:1 exchange, $499 one time — the same rooms compound instead of turn over.
The window
Years 3–7
Exchange window opens at year three. Closes at year seven.
The deal
1:1 exchange
Swap a DAF-procured piece for another at original supplier parity.
The enrollment
$499 once
One-time. No subscription. Rate locked for founding members.
Enroll now. Or start with a procurement brief.