Comparison

DAF vs Procurist.

Procurist sells access to a tool. DAF ships the room. Both approaches work for different jobs — here is what each actually is.

Services company

DAF

davidandrewfurniture.com ↗

A furniture services company. Workshop-direct sourcing, 20% flat on landed cost, install + warranty registration + Lifeware exchange bundled — one line item, no monthly seat fee.

How they charge
$0 per month. 20% flat on landed cost when a project ships. Lifeware Founding is a separate one-time enrollment ($499 currently, will rise at public launch).
Pricing
$0/mo. 20% flat on landed. Lifeware Founding $499 one-time (currently).
Supplier scope
DAF Global Connect — workshop-direct supplier network, growing with volume.
Who it fits
Decision finalizers furnishing whole rooms, homes, or buildings. Interior designers + developers + decorators + private buyers with real budget.
What it includes
  • Sourcing across DAF Global Connect
  • Supplier negotiation
  • Purchase order issuance
  • Freight + customs coordination
  • Last-mile delivery
  • Install coordination
  • Project management
Monthly SaaS scaled by studio size

Procurist

procurist.io ↗

FF&E procurement platform for interior designers — European supplier network with algorithm-driven, merit-based supplier ranking (no sponsorship).

How they charge
Monthly SaaS scaled by studio size. Category-defining SEO — ranks #1 for procurement agents interior designers (the exact query DAF should own).
Pricing
Monthly fee tiered by studio size — public site markets platform access, not headline prices.
Supplier scope
European suppliers — Italian, Spanish, Portuguese, Nordic manufacturers.
Who it fits
European and UK interior design studios of every size, plus North-American studios sourcing Europe.
Published tiers
Monthly fee scales by studio size
—
/monthly
What it includes
  • supplier discovery
  • RFQ orchestration
  • order tracking
  • trade-portal onboarding

Where DAF is different.

  • 01Every dealer commission and freight surcharge consumed by DAF, never passed to the client.
  • 02One line item — the 20% covers procurement start-to-finish; no seat fee, no per-order surcharge.
  • 03Lifeware adds design + colour + AR mockups + sourcing plans + a 3-7y 1:1 exchange window.
  • 04XLA missions — 10/10 client experience is the mission, not an uptime SLA.

What Procurist does not solve for.

Every category has trade-offs. These are the ones a services company is built to handle and a SaaS tool is not.

  • European lane only — no China/Vietnam workshop-direct
  • Sourcing marketplace, not a fulfillment partner — client still coordinates
  • Charges the studio monthly regardless of transaction volume
  • Publishes suppliers but does not consume freight/duty risk
  • No install / lifecycle / Lifeware exchange — one-time procurement only

Start with a brief. See a costed plan.

No monthly seat fee, no signup gate. Describe the room. DAF returns a costed plan with every line — workshop, freight, customs, install, DAF fee — visible.

DAF is early-stage and pre-revenue. That means the founding rate and the founding conversation. It won't stay this way.